![]() ![]() You may have noticed that I mentioned where I’m targeting, but not who I’m targeting. That assumes that organic growth is canceled out by unfollows. I’m getting about 50 new followers a day, so $0.10 per follower if we attribute all growth to the ads. If I kept them in the same ad group, the latter would eat up the vast majority of my budget.Ĭhoose your targets wisely, and for chrissakes make sure they are all countries where Spotify is available! Ultimately I settled on splitting my geographic targeting into two ad groups at $2.50 each per day: US, and Mexico/Brazil. The lower cost per follower is offset by a lower payout per stream. Once I launched my free CD campaign, which I’ll write about soon, I restricted my targeting to US-only, where I charge $5 to ship a CD rather than $15 internationally.Įventually I opened it up to Mexico and Brazil, where I’m getting clicks for $0.04, versus $0.11 in the US. ![]() I mostly targeted US, UK, Canada, New Zealand, and Australia. The campaign objective is traffic, and the sole placement is Instagram Stories. I won’t walk through every step in the ad creation process, because yawn. Sure, it’s self-serving, but not entirely selfish! Setting up my Instagram Stories ads I place the song from my ad, typically my own, in the top slot of the playlist so people recognize it immediately and know they’ve come to the right place. It should scale with clicks, but if it doesn’t, your ad may be confusing users. Every morning I write down my follower count and track the increase from the previous day. Remember that followers are the goal, not clicks. I test each ad by letting it run solo for two days, ideally two weekdays because weekends may perform differently. Try different songs, background images, copy, fonts, timing, you name it! Don’t forget to test which 15 seconds of your track converts best, rather than just starting at the top of the chorus. Test, test, test! I can’t stress this enough. Rather than pay for them, I just looked up the relevant artists’ ads for inspiration. There are several expensive courses on Spotify promotion that center around Instagram Stories ads. ![]() Still, I was glad that “bask in the neon glow of an 80s that never existed” performed just as well using my own music.įacebook Ad Library is a helpful resource. I’m quite proud of “it’s always midnight somewhere,” featuring the music of The Midnight. He also came up with “imagine the warmth of 80s synth music.” I was skeptical at first, but it outperformed the others at the time. He noticed that “scrolling through the playlist” ads like the first were being used to build massive EDM playlists. iMovie can’t do it, but it’s a breeze with ScreenFlow.įRAME DJ was a huge help in coming up with ideas. Instagram Stories ads are 15-second videos with a 9×16 aspect ratio, essentially 1080p flipped sideways. A high follower count attracts higher quality submissions on SubmitHub.Ĭonvinced yet? Here’s how I did it… How I created my Instagram Stories ads.A high follower count legitimizes the playlist and generates more streams due to its perceived authority.You can place your name (in the description), likeness (in the cover art), and music alongside the biggest names in your genre.You can trade placements on other artists’ playlists.You can promote your entire scene instead of just pushing your own stuff.Strangers are more willing to check out a playlist than a song, album, or artist profile.Owning one of the top playlists in your genre offers several advantages: More on that later! The benefits of owning a popular Spotify playlist I learned a lot in those two months, and I’m paying much less per follower now than I was at the beginning. That’s 2K followers in two months, for a total of $378.46 in ad spend (click to enlarge). As I write this on March 19, it has 3124 followers. ![]()
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